Fashion Marketing – More Than Just Style | Fashion

Are you a trendsetter? Do you find yourself on the cutting edge of fashion? If so, you may find fashion marketing a perfect career fit.Fashion marketers generate interest in new styles and products, connecting the public with the world of fashion. In a nutshell, they promote fashion.On the business side, fashion marketers analyze and implement sales strategies, perform inventory control and cost analysis, and stay mindful of profits and losses. On the art side, fashion marketers are creative and innovative, they recognize good clothing when they see it, and they have the ability to sell it to the public.Typical fashion marketing responsibilities include: attending fashion shows and visiting designer showrooms; placing orders for clothing and estimating the amount of inventory needed; arranging for the receiving, storage, and display of merchandise; pricing clothes; designing visual displays and ad campaigns and promotions; consulting with fashion designers and consumers; keeping tabs on profits and losses; maintaining the physical appearance of a store; and hiring and training new employees.Ultimately, fashion marketers are the ones who figure out how to get people to buy fashion designers’ latest creations. They must move trendy items into stores while they’re truly in vogue. But fashion marketers can also create trends by heavily promoting certain looks at the right time. That’s why successful fashion marketers need a solid understanding of consumer psychology and social trends.Evidently, fashion marketing training is key to managing the many layers of this industry. Through fashion marketing programs, you’ll learn how to use textiles, color, and design to create visual merchandising campaigns. Business courses will show you how to develop, analyze, and implement effective sales strategies. You’ll learn how to use computers for cost analysis, inventory control, and other store operations. You’ll also get schooled on merchandise economics, leadership skills, manufacturing, advertising, and store planning.All told, fashion marketing programs cover everything from retail buying, window dressing, and producing fashion shows to public relations and consumer behavior. They also explore new opportunities in online retailing, electronic retailing, and catalogue development as alternatives to traditional retailing.With the right training, you’ll be prepared for an entry-level fashion marketing position with textile, apparel, and pattern manufacturers; fashion salons; high-fashion department stores and specialty shops; fashion magazines; fashion consulting firms; mail order companies; or import and export firms.

Gardening Information – Choosing Your Perfect Garden | gardening

What is the perfect garden for you?Now that you’ve been thinking of a garden for yourself perhaps your considering what type of garden to create. The choices are unlimited and the kinds of gardens are as varied as the number of gardeners. Yet you will want to think about some basic issues related to making the perfect garden for who you are and your lifestyle.A flower garden will add color and look nice in several areas of your yard. You can choose perennial flowers which will be there next year and the years to come, or you can choose annuals which will need to be replaced every spring with new plants. The benefit of perennials is you only plant once the benefit of annuals is no commitment. Say this is kind of like dating and marriage isn’t it? With annuals you never get stuck with wort’s, start again next spring. Perennials you adjust to habits you may not be happy with, though thankfully you never have to worry about the toilet seat. Ha!You must decide for yourself how much time you want to spend on gardening, if you haven’t gardened before perhaps just do a little as time permits till you get a small garden underway. If you find yourself with more time, energy and desire later start another garden. Next season you will have an idea of how much time and thus how large a garden you can comfortably commit to.As a seasoned gardener you know what kind of gardener you are and what your time commitment is thus you need only decide on how to change this years gardening from what you have done in the past. Perhaps you want to grow a certain kind of plant to blue ribbon status. Tomatoes and Squash in the vegetable garden of certain flowers, roses to see how well you can do concentrating on one or two varieties.Many folks are turning to vegetable gardens to offset the cost of food. It’s appalling to realize that nowadays the “good” food is nearly beyond the financial reach of many people with oranges running as high as $1.69 yesterday where I shopped. If you have the climate you may want to plant a few fruit trees. I have had years of enjoyment from my two, Bing Cherry, cherry trees my favorite summer fruit.Tip: with the demise of the honey bee in our nation, I had to order mason bees and install their nest under the eves of my house closest to the cherries in order to get the blossoms pollinated. You can order them online no problem. Also with trees you need to be able to prune and harvest, I also sprayed my trees for insects such as aphids every year, some considerations for you to think about.A benefit if the vegetable garden is the pay off of course, fresh veggies and oh my, I can just taste that fresh corn on the cob and new potatoes, oh yeah. Though perhaps more time consuming the vegetable garden is so rewarding to work in, talk about a stress reliever. Also it is place for quite conversations with family members something for everyone to do together and I have yet to meet a child or grandchild who is not interested in the garden.I enjoy all aspects of gardening, even the weeding as I think most gardeners do. Not only to deal dirt and fertilizer, choosing a pesticide thinning out excess plants or branches, its all out doors fulfilling because you get to enjoy the results of your labor. Indoor or outdoor a garden can provide comfort and soothing release from stress, a place and time of reflection, a family project.Whatever your reason for gardening you’ve only to decide what you want to plant, how and where to plant it and then, dig in (literally).

Why You Should Add Video to Your Online Marketing Strategy | Online marketing

Each day I talk to small business owners and marketing managers about the advantages of video marketing and what it can do for their businesses. Most of the time they associate video production with the cost, not the benefits. Big mistake. One video can be reused for numerous marketing channels. It is a cost effective method to generate more leads. Here are 11 reasons why you should produce an online video and successfully use it for various marketing channels.- Higher Return On Investment potential. Early video adopters found out that video is very cost effective since increased sales outweigh the production cost and bring higher ROI. Businesses hesitate to add video to their marketing mix due to a high video production cost, which remains an obstacle to greater video adaptation. Animated video can be a solution to that since it doesn’t require live action video shooting, extensive equipment and onscreen talent.- Improve SEO ranking. Google, Yahoo, MSN, AOL Search Engines give priority listings to websites that host video content. Research shows that webpages with engagement objects such as video, enhance the user experience and therefore rank higher in search results. Uploading Online Video to the second largest search engine – YouTube, and linking back to your website will add even more weight to your Google search results.- Increase profile views within business directories. Create a short introductory video about your company, products and their benefits. Post video on business directories – Yellow pages, Google places, Yahoo! Local, Bing Local, Yelp and others and drive more traffic to your websites, get more calls, and increase store visits.- Improve email marketing. Are you constantly looking for new ideas to improve response rates? Consider including video in your email marketing campaign. Integrating video can increase click-through rates and lift conversion by 50% (source: Constant Contact).- Track results. The success of a video campaign can be measured accurately in real time. Detailed analysis of how many people viewed the video, who watched it, what behaviors the video generated, and more can be displayed. When you post videos on other websites, you can keep track of the number of visitors it brings to your website.- Enjoy Viral Effects. Online video has a great potential to become viral and be seen by the masses, creating an online word of mouth effect. Viral video became popular through the process of Internet sharing through YouTube, Facebook, blogs and email. Video is a great way to encourage interaction, fun and enjoyment amongst the online community.- Support sales. More companies incorporate videos into their sales presentations that can help sales people to more effectively deliver their marketing messages and sell products. These introductory videos demonstrate how products work, dissolve common objections and show the testimonials of satisfied customers.- Utilize Mobile channels. As many users are switching to smart phones, online marketers are looking for ways to be able to reach them through their handsets. However, not all videos can be played on mobile. E.g. Flash videos cannot play on Apple products such as the iPhone and iPad. The problem can be solved by uploading Flash video to YouTube, which uses HTML5 technology to display various formats of video and then embed YouTube video on your website.- Motivate viewers. Great stories combined with music create a powerful emotional overtone, capture and motivate audiences. Rich content and entertaining stories give consumers editorial reasons to return more frequently to website or blog. Made-for-web video is the most effective online format to positively influence purchase decisions.- Educate and build trust. Video is suited for many forms of presentations to inform and instruct customers about your products, their features and benefits. Audio and visual presentations can accelerate learning by 78% and increase comprehension (source: S. Cartwright, Preproduction planning for video, film and multimedia). Focus your script around the most important points you want your viewers to remember and do.- Reach your audience in any language. Video helps you tell your story in any language and motivate viewers to take action across all time zones and borders. Either record voice over talent in different languages or add translated subtitles to your video to reach broader audiences.Online Video is a no brainer for any business. Start with one video, upload it to various channels and get results.